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This site ephonecards.com.au states the following, "Phone cards - Phone Calling Card - Long Distance Cards." Our analyzers observed that the website also stated " S Delivered Online 24 Hours a Day." The Website also stated " Way To Talk For The Longest. Time Possible And Have Your Card Delivered. You want to call from the list to the right and get your phone card delivered online now and start saving more than 85 on standard rates. We have made it really easy for you to find the best phone card quickly." The website's header had prepaid calling cards as the most important keyword. It was followed by prepaid phone cards, prepaid phone card, and calling card which isn't as highly ranked as prepaid calling cards. The next words the site used was phonecard. phone cards was also included but might not be understood by search crawlers.